

Glavinski’s Step 1 is to identify your market (i.e., your community). Obviously, “Community and Culture” and “Events and Education” are about the community, but “Identify Your Market” is really about identifying your community, “Branding” is about attracting and representing the community, and “Interior Design” is about fostering community interaction (as well as attracting people into the community.) (Discussing Interior Design, he says, “ It is critical for the fitout to reflect the space’s core principles and target market’s values.”)Īs I have pointed out, there are many cowork spaces, and they are distinguished not by their physical plant but their community. As I noted, many of these points revolve around creating, recruiting, and sustaining a community. Step 7 – Seamless Sign-Up, Access and Billing Management “ While everybody’s definition of perfect may vary, the careful execution of the following steps is almost certain to result in a sustainable and successful coworking space.” His “ten steps” are: That’s an interesting list, clearly skewed to young, unmarried workers (with no kids), and also skewed toward digital creators (who don’t need workshops or labs). “ Ask anybody in the know what the difference between a coworking space and a mere shared office space is and the answer will always be community.”Ī coworking space also, he says need “a minimum set of amenities”, which “ includes, but may not be limited to ergonomic chairs and desks, wireless internet, printer and copier access, basic kitchen facilities, a coffee machine, showers, lockers, change rooms and lavatories.” Hmm.

(This may be seen as a another facet of the commodification of coworking.)įirst, it’s clear that Glaveski “gets it”, as he places community front and center. Actually, he is concerned that “it is imperative that owners and community managers set high standards”. Last year Steve Glaveski gave us “ The 10-Step Guide to a Successful Coworking Space” in Sharable.

If there is any domain where nature has much to teach us, it is flight. Readers of this blog know that I really like biomimetic and bio-inspired design in any field, including UAVs.
